GOLD
The allure of
gold
From the beginning of time, gold has been one of the most highly valued and
most sought after of the precious metals.
At various times
it has been accorded magical and mystical properties, has been fought over,
prized as a medium of exchange, has had the badge of royalty and wealth and
has lured people of all cultures to vast unknown lands in quest of it.
Over centuries
of growing sophistication and technology, gold has assumed many additional roles.
Not only is it still prized for jewellery, it also has many new applications
in contemporary modern day life.
Gold soared into
space with the astronauts, it's reflective ability used on the heat shields
that are crucial to life in space. This same ability to reflect the sun increases
the aesthetic and practical and beauty of today's glass skyscrapers. The gold
in tinted windows makes the difference obstructive glare and glamorous gleam.
Among the many
other specific applications gold is used in telephones and telecommunications,
T.V.sets, computers and calculators. It also has important applications in medicine
and dentistry.
But, above all,
gold has enjoyed it's finest glitter through the ages in it's ultimate form
- jewellery. In fact, the wearing of gold for personal adornment may actually
be our oldest surviving tradition.
Every day, virtually
each one of us continues the centuries old ritual of gold adornment. Men, women
and children of all cultures are caught up in gold's allure through the acquisition
and wearing of any number of pieces gold jewellery, whether it be a ring, chain,
earrings, watch or bracelet.
The uniqueness
of gold
Of all the world's precious metals, only gold combines the four basic characteristic
that makes it a universally and eternally treasured possession - lustrous beauty,
rarity, durability and ease of workability:
Lustrous Beauty
- The naturally intense colour and distinctive lustre of gold combine to give
this precious metal it's unique and lasting beauty. Gold's natural beauty is
further enhanced by the soft and exquisite shades of colour achieved by combining
it small amounts of other precious and base metals.
The many colours
of gold include, yellow, white, pink and green, and to a lesser extent, shades
of blue and purple. All are exquisite in their own right. There is always fashion
acceptance of all the colours, and colour combinations of gold. A popular current
trend in jewellery is the combination of yellow, white and pink.
Rarity - Although
gold is everywhere around us - in the earth's crust, in our seas, rivers and
plants - the difficulty and expense of obtaining gold from these sources makes
recovery of any substantial amounts unlikely. Where gold is found to exist,
several tonnes of ore may be required in order to extract just one ounce of
this precious metal.
This rarity alone
is enough to bestow a certain symbolism and status to gold, but when combined
with it's other inherent characteristics, this lustrous and beautiful metal
becomes an even more desirable possession.
Durability - Gold
virtually lasts forever. It does not tarnish or corrode. An example of it's
incredible durability is evidenced in the gold coins found in centuries old
sunken galleons. Each coin is as bright and shiny as the day it was made. Another
familiar example which has overwhelmed millions of people are the treasures
of King Tut. When the boy King Tutankhamen died in 1350 B.C. he was buried with
vast quantities of gold artefacts and jewellery. Today, more than 3,000 years
later, viewers marvel at the breathtaking array of items, as gleaming and lustrous
today as they were buried with the young king.
Today, when you
buy gold jewellery, you are buying enduring beauty, that reflects the properties
of this precious metal. A gift of gold has always been the symbol of lasting
love and devotion.
Ease of workability
- Gold has the best working qualities of any metal, thereby making it the ideal
precious metal for fine jewellery.
To give you an
ideas of it's workability, gold is so soft and malleable that one ounce can
be stretched into a wire an incredible 80 kilometres long or hammered into a
sheet so thin that it covers well over 9 square metres and becomes transparent.
It is gold's workability that enables it to be alloyed with other precious and
base metals to produce special qualities or to achieve variations of colour.
Gold can be remelted
and used again and again and it can be made into a vast array of jewellery items.
From the most intricate baby bracelet to the heaviest chain gold's workability
gives it the ability to exist in a multitude of forms and shapes.
How do you know
it is real gold?
When purchasing
an item of jewellery, you should always look for a carat mark which should be
stamped on the item. The carat mark is a quality mark and refers to the proportion
of pure gold in the item. Pure gold, which is 24ct, the metric equivalent being
1,000 is generally considered too soft for practical use in jewellery and is
alloyed with other precious and base metals to increase it's durability and
workability.
Some of the common
markings found on jewellery (with their metric equivalents) are as follows:
22ct or 916
18ct or 750
14ct or 585
9ct or 375
Some other precious metal markings you may find on jewellery are:
Silver - sterling or 925
Platinum - Plat, Pt or 950
Palladium - Pall, Pd or 900
Markings on jewellery
items are not limited to the carat or quality mark. You may find a manufacturer's
trade mark, logo or initials on some jewellery, particularly items made in the
United Kingdom where a comprehensive hallmarking system is in place.
If you are in doubt
about the markings that appear on any piece of fine jewellery, ask our jeweller
next time you are in our store.
"I can't
wear gold .... it leaves a black mark".
Members of the
Jewellers Association of Australia often hear this complaint. They call it "the
mystery of the gold smudge".
Gold under normal
circumstances won't tarnish or corrode, but there are generations of old wives
tales about "not being able to wear gold". Research into "the
gold smudge" has revealed 5 down to earth reasons why gold can sometimes
leave a black mark or rash.
- Sometimes skin
secretion and perspiration contains chemicals which react with the molecules
of other metals in the gold alloy. This can happen when changes occur in the
body chemistry, for example during pregnancy.
- Outside chemical
influences, such as cosmetics, hairsprays and perfumes may sometimes be to
blame for the "smudge" - always take care to apply these products
before you put on your jewellery.
- Air pollutants
from industry may also cause the "smudge" which can rub off onto
the skin when the jewellery is worn.
- Minute particles
of dust or powder may be imbedded in the skin which can result in extremely
small particles of gold alloy being abraded and deposited on the skin as a
"black smudge".
- The fifth and
least likely cause may be an allergy to gold or one of the other metals in
the gold alloy. An example of this is an allergy to nickel. Nickel is commonly
used in fashion jewellery and in some white golds.
Our jewellery cleaning
products are located here. How to care for your
gold jewellery is located here.